More than half of Brits say they snack on something in between mealtimes every single day of the week. Research found the most common time to reach for a treat is 3pm, with hunger, boredom and habit among the key causes of snacking triggers, but it turns out four in ten are regularly left unsatisfied by their snacking choices, with a fifth regularly suffering from 'snack regret'.
Crackers, cereal bars and rice cakes are among the most boring snacks to eat, according to the research. A poll of 2,000 adults who snack found biscuits, yogurt and nuts also made the top 20 list of dullest foods to nibble on throughout the day. Yet, only 5% try new snacks on a weekly basis or more, whereas 22% do this a few times a month.
The research was commissioned by Ginsters, which has launched Pockets, a new snacking range which can be enjoyed any time of the day whether you're out and about or at home.
Radio presenter and Diversity member, Perri Kiely, who teamed with the Cornish brand, said: "My snack routine is dependent on whatever I can grab in between my morning radio show and next presenting job so finding something that actually satisfies and fits in my pocket? That's a win.
"Talking to people about their snack habits showed the scale of snack regret - so many aren't satisfied whether they chose a carrot or a scotch egg."
Taste was voted the most important thing about a quick nibble (44%), followed by the need for them to be filling and satisfying (17%), and convenient (15%). And more than a third (35%) often turn to a snack when they need a quick energy boost.

It emerged the most common snacks to reach for include biscuits, crisps and chocolate - but these also came top for the foods people are most bored of.
A spokesperson for Ginsters Pockets, now offering five new street food-inspired flavours, commented: "We found that people are craving more variety and quality in their snack choices.
"It's not just about grabbing the nearest thing anymore; taste and satisfaction really matter. That's why we're focused on creating snacks that are tasty, filling and convenient, even in the middle of a hectic day."
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