Inside the red bag: Olivia Attwood unpacks style secrets with TK Maxx

If Rachel Green had a YouTube channel and a red TK Maxx bag, it might look a lot like this.

Olivia Attwood is fronting a new series that's part fashion confessional, part treasure hunt - and it's all about bringing high style to the everyday.

In the first episode, TV personality and former Love Islander Olivia talks about her fashion inspirations and favourite picks across fashion, accessories, and home décor. From luxury labels to unexpected gems, she demonstrates how to curate a stylish wardrobe and living space, proving that iconic style doesn't need a high price tag.

And as the UK hunkers down in readiness for the colder seasons, Olivia unpacks her signature tote to reveal her autumn essentials, including luxe cashmere, forever-denim, and the sunglasses she never leaves home without. She will also address her must-have staples and beauty essentials.

She also shares how Friends icon Rachel Green still influences her wardrobe, explains why she might be behind the collectable Labubu toy craze, and gives a stylish shoutout to her beloved dogs with TK Maxx's top pet accessories.

With her signature mix of humour and effortless style, Olivia reminds viewers that every day can be iconic - whether you're throwing on the perfect off-duty look or proving that great denim really can carry you through anything.

The What's in Your Bag campaign launches today across TK Maxx's social channels, inviting shoppers to discover their own one-of-a-kind finds. The ongoing series will feature fashion influencers from across Europe revealing what's inside their iconic TK Maxx red bags.

Fans can head in-store now for the latest drops, including autumn/winter cashmere, designer sunglasses at up to 60% off recommended retail price, and all the unique treasures TK Maxx is known for.