The Lionesses recent win at the UEFA European Women’s Championship has inspired more young girls than ever to get into sports, but recent stats show that one in two girls avoid playing sports whilst on their period for fear of leaks. So, to encourage athletes of all ages to keep playing the sport they love no matter what part of their cycle they’re in, West Ham United Women’s football team has just announced a brand new partnership.
Teaming up with Modibodi, the club has launched a brand new range of period underwear that keeps you comfortable, secure and leak-free no matter what sport you love playing. And to break down taboos and challenge any discomfort around the topic, the team will be proudly playing throughout the Barclays Women’s Super League and domestic cup competitions with the underwear brand featured on the back of their shorts.
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Modibodi is the first period-proof underwear brand to ever feature on-kit in women’s football, making it a momentous occasion on its own. But to make sure everyone benefits from the collaboration, you can now shop four different pairs of period pants (in West Ham colours, naturally) with prices affordably pegged between £17.99 and £21.99.
The West Ham United Women X Modibodi Period Pants come in a variety of styles, with a seamfree bikini-style bottom, a seam-free thong, a high waist thong and a brief to choose from. Each style is designed to be comfortable, discreet and secure underneath all types of sportswear, whether they’re skin tight leggings, a pair of loose fitting football shorts or even a tennis skirt, the pants will prevent leaks and avoid digging in whilst you move.
Each style has a different level of absorbency, with the West Ham United Women X Modibodi Seamfree Hi Waist Thong perfect for the start or end of your cycle or days where you want some added protection “just in case”, holding up to four tampons worth. For heavier flows, the Seamfree Hi Waist Cheeky Brief has six tampons worth of absorbency, all whilst keeping you comfortable and dry.
To make the most of them, make sure you wash them with cold water before your first wear. Then you simply need to cold wash and line dry after every wear, and make sure you don’t use bleach or fabric softener which can damage the fibres and effect the absorbency of them.
Elsewhere, Wuka has a vast range of period pants, with styles suitable for girls and teens, swimwear, skorts, extra heavy flows and even performance shorts. Marks & Spencer is also renowned for it’s comfortable and affordable period underwear, with a three pack of Heavy Absorbency Period Full Briefs priced at £16.
However, with more focus than ever on women’s football, we’re expecting the West Ham United Women X Modibodi Period Pants to become a staple in everyone’s gym kit.
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