'No one believes I'm 52 because Love Island and these outfits keep me young'

Nerys Middleton has surprised many as a fashion influencer, often being mistaken for someone in her 30s despite being 52. She told What's the Jam: "It annoys me when people say, 'You don't look 52' and I think, no, I shouldn't – I work hard to look the way I do. You have to."

The mum-of-one attributes her youthful appearance not just to physical looks but also to keeping youthful habits. Which make her seem younger than her contemporaries.

Nerys claims that having younger friends and sticking to what they act like is a major factor: "People tell me they think I'm in my 30s because of the way I am. I hang around with people in their 30s, so they talk about what 30‑year‑olds talk about, like Love Island."

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Religiously adhering to her beauty routine, including daily SPF 50 and avoiding sun exposure, Nerys spends roughly £400 monthly on vitamins, skincare, and various beauty procedures, such as CO2 laser treatments. With Botox treatments since the age of 29.

Nerys also has a disciplined lifestyle by avoiding alcohol, smoking, and junk food. But above all, she believes her young mindset is what's preserving her youth. She added: "If you think old, you become old.

"Most of my friends I met through work are younger than me and we get on because I have a young mindset. I spend a lot of time with young friends. We go on holidays, we go clubbing in Budapest. I wouldn't go away with people my own age; they don't like going out and partying.

"I think it's not just about looks, it's how you act. Because I've got younger friends, we talk about younger things and I spend a lot of time with them."

When it comes to fashion, Nerys is mindful to steer clear of the "old-fashioned" trends she observed her mum adopting as she aged, such as short haircuts and floral prints. However, she's also cautious about adhering too closely to what 20 year olds are wearing.

She added: "Try and keep make-up to a minimum and see what trends are out there; see what other women are wearing. But don't follow like a sheep, try and think of trends yourself.

"Stay away from ripped jeans and ethnic shorts because they make you look like you're trying too hard. It's the balance in between. You can either look frumpy or look trashy.

"I'm trying to tell people about this balance that's in the middle that can make you look classy, sophisticated and young."