Meghan Markle quietly releases new As Ever product before dramatic Paris trip

Meghan Markle has quietly added a new product to her As Ever range, with only one social media post to promote the new addition.

The Duchess of Sussex took to her lifestyle brand’s Instagram page to share that a new wine would be added to the range: a 2024 Marlborough Sauvignon Blanc from New Zealand. Meghan subtly announced the new offering with a coded post on social media, with the caption reading: "We heard you missed us. We’re back…and we brought a friend.” With one hidden post about the new tipple shared online, Meghan then jetted to France for her whirlwind appearance at Paris Fashion Week, with her new wine flying under the radar.

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Meghan’s two-picture post on Instagram first showcased a gift box of her famous apricot spread and orange marmalade, both of which are already staples in the As Ever range, before another image shows a bottle of the new wine in an ice bucket.

The official As Ever website revealed more about the white wine, which is the third varietal of wine available for sale from the Duchess of Sussex's brand.

"Our first Sauvignon Blanc is bright and balanced, with citrus aromatics, a smooth finish, and refreshing versatility," an official description says. "Crafted for everyday dinners and celebratory gatherings alike, this thoughtfully made wine is perfect for sharing, gifting, and savouring in every season."

Priced at $30 (£22) per bottle and sold in sets of three ($90), half cases ($159) and full cases ($300), As Ever's new Sauvignon Blanc is priced the same as the line's 2024 Napa Valley Rosé and the sold-out 2023 Napa Valley Rosé.

While the Sauvignon Blanc's drop was a surprise, Meghan had previously told People magazine that her brand would expand into more wines. It was announced over the summer that a Méthode Champenoise Napa Valley sparkling wine was in the works for the near future, with additional varietals to follow.

The quiet release of the new wine came just hours before Meghan caused a stir with a dramatic appearance at Paris Fashion Week on a surprise trip to the French capital. The visit marked Meghan’s first trip to mainland Europe in three years, with Prince Harry nowhere to be seen.

Meghan travelled to Paris on Saturday, where she attended the Balenciaga show for their Spring/Summer 2026 womenswear design showcase, as she dressed head-to-toe in the iconic luxury brand.

Many asked why Meghan appeared at this particular show during the event, and it appears she is friends with the fashion designer Pierpaolo Piccioli - Balenciaga's new creative director - who wore his designs when he previously worked at Valentino.

A spokesman for the duchess said: "Meghan, Duchess of Sussex attended the Balenciaga show in Paris on Saturday night in support of Pierpaolo Piccioli, who recently assumed the role of creative director for the house."

“This marks her first time back to the shows in over a decade. Over the years, the duchess has worn a number of designs by Pierpaolo. They have worked closely together collaborating on design for key moments on the world stage. She has long admired his craftsmanship and modern elegance, and tonight was no different. This evening reflects the culmination of many years of artistry and friendship, reflected in her support for his new creative chapter at Balenciaga.”