BBC Breakfast's beloved weather presenter Carol Kirkwood has candidly discussed the hurdles meteorologists encounter following the announcement of a groundbreaking collaboration.
The television favourite authored an extensive piece for the BBC exploring why weather forecasters can seem to deliver inaccurate predictions frequently, detailing the complexities of meteorological forecasting and its evolution in today's digital era.
During Wednesday's (6 August) BBC Breakfast programme, Carol also discussed her article, which came hot on the heels of the BBC's announcement of its fresh alliance with the Met Office aimed at enhancing weather prediction services.
READ MORE: ‘Best period drama’ hailed ‘alternative Austen’ leaves fan vowing to ‘watch series always’
READ MORE: GMB star scammed out of entire life savings before job is axed in brutal ITV cuts
"I have been looking at the changes in the weather throughout my career, how much more accurate it is now. Yet, sometimes, it's still perceived to be wrong. Occasionally it is wrong, but we're much more accurate now than we ever were before," Carol, who has opened up about her new marriage, explained during the morning show.
She continued: "And, of course, with the new partnership with the Met Office, that means we're going to have expertise of two large organisations."
BBC Breakfast presenter Jon Kay then highlighted how technological advances and fresh data streams have led the public to "expect" weather forecasts to be "perfect" consistently, though this remains impossible.
"That's right, because meteorology isn't an exact science anyway. We have such access to weather apps, data online, television and radio, sometimes they differ," Carol responded.
She urged viewers to explore her comprehensive BBC article, where she thoroughly examined the various obstacles involved in delivering precise weather reports, reports the Express.
Carol opened up about the challenges faced by meteorologists in today's era of constant information, stating that expectations have "risen in our world of round-the-clock access to information".
She delved into the difficulties of distilling vast meteorological data into digestible forecasts: "Another part of the challenge is how that wealth of information is boiled down and communicated," she penned. "Meteorology produces an overwhelming amount of data; it's difficult to condense it into a snappy, TV or digital app-friendly prediction."
Acknowledging the potential for public misunderstanding, Carol noted: "It means that even when we are technically correct, some viewers might still end up confused."
In her article, Carol also touched on the inherent complexities of weather forecasting: "But the answer also lies in the tricky nature of meteorology. It's a delicate science, and any tiny inaccuracy in the data can skew things - or knock it out of shape."
The BBC recently announced its renewed collaboration with the Met Office after an eight-year hiatus, moving away from MeteoGroup, which has been behind the BBC's weather predictions since 2018.
This partnership is set to leverage both the BBC's and the Met Office's strengths to "turn science into stories", as expressed by BBC's director-general Tim Davie.
Viewers can catch BBC Breakfast every morning starting at 6am on BBC One.
You may also like
51-foot-tall statue of Lord Ram unveiled in Canada's Mississauga, mayor says 'spectacular landmark for Hindu community'
Jack Draper set for mega Saudi Arabia payday as Six Kings Slam line-up confirmed
Antiques Roadshow star left completely speechless in history-making valuation
Destination X winner 'revealed' just two episodes in to hit BBC show
Raheem Sterling stance on next transfer move explained as Chelsea ace linked with three clubs