Delnaaz Irani explains why audience loyalty has shifted in today's TV landscape

Mumbai, June 24 (IANS) Actress Delnaaz Irani opened up about the evolving nature of the small screen and why audience loyalty isn't what it used to be.

Speaking to IANS, she shared valuable insights into how the rise of OTT platforms, changing viewing habits, and the abundance of content have transformed the way audiences engage with television today. Irani, known for her extensive body of work on television, spoke about how the industry has evolved over the years. Addressing the common perception that TV shows no longer enjoy the long runs they once did, the actress maintained that the quality of content hasn't necessarily declined.

She emphasized that each show has its own journey and that content creators are still putting in dedicated effort to bring meaningful stories to viewers. However, she acknowledged that the media landscape has undergone a massive transformation. Comparing it to the ‘90s and early 2000s, Delnaaz pointed out that the television industry back then operated with fewer channels and limited platforms.

“Every show has its own journey. Content creators are working hard, and good content is still being made. But the media landscape has changed drastically. Back in the '90s and early 2000s, we didn’t have this many channels or platforms. Today, OTT has taken over in a big way. There’s so much variety that audience loyalty is scattered. The TRP game has shifted. It’s not about quality alone—luck and timing play a big role.”

Delnaaz Irani also reflected on her experience with the beloved historical comedy "Akbar Birbal." She called it one of the most special projects of her career, having been part of the popular TV series for nearly three years. The Kal Ho Naa Ho actress expressed a deep sense of pride in revisiting the same role for the stage version, calling it a full-circle moment.

Speaking about the challenges of live comedy, Delnaaz shared that the stage has always been home for her. With her acting roots grounded in theatre, she finds performing comedy in front of a live audience not just effortless but immensely enjoyable. “Comedy has always come naturally to me. I started my journey from the stage; that's where my acting roots are. The stage was my school, my training ground. So, for me, doing comedy on stage doesn’t feel like work—it feels like play, like I’m just having fun.”

--IANS

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